YouTube is undoubtedly the world’s most popular platform for video creators and publishers. But how to improve organic reach on YouTube? As the number of Internet users increases day by day, YouTube is gaining more number of daily users. If you are a video creator and wondering about “how to improve organic reach on YouTube?” then this detailed guide will help you to gain more number of audiences to your videos organically.
According to a recent survey, over 5 billion videos are watched daily on the platform by the users. The following guide is prepared to know about the factors which can affect the overall traffic that you receive on your Channel or a particular Video.
YouTube is an open-source video sharing platform where anyone can easily launch his own YouTube Channel. All it requires is a Gmail account to sign in and that’s all. YouTube has become the best platform for marketers who can advertise on the platform for their brands, products, and services.
If you are struggling to get more organic searches and want to rank your YouTube videos, then you should know about YouTube’s Algorithm. The algorithm decides which videos to be displayed in the suggested list when a user opens up any video on the platform. Apart from the Suggested List, the same algorithm arranges other videos’ places when a user opens up YouTube on their PC or mobile phone. So before we get on to the tips to improve organic reach, let’s understand how does the YouTube Algorithm work.
How does the YouTube Algorithm Work?
Being a product of Google, YouTube is also following the same path as Google. YouTube Algorithm offers personalized videos to the users in different sections while exploring YouTube. No matter whether the user is watching videos on their Smartphones, Tablets, or a PC system, the algorithm works the same for all the platforms.
While publishing a new Video, you would be asked to fill in the blanks on the given page such as title, description, tags, etc. All these things are crucial to gain more organic reach to your YouTube Videos. YouTube collects the data of every single user and it creates a personalized list of videos that you see at the right sidebar as suggested videos list.
As per the interests of the users, YouTube helps them to choose suitable videos from the lists. According to a recent study, the videos can appear in the following locations. Here are some insights on how to improve organic reach on YouTube.
1. Search Results
We all search for a relevant video on YouTube. The platform decides what type of videos to display when a user searches for something using the Search bar. If you want to increase the number of users through a direct search, then you should take care of the video title, description box, tags, etc. The entered keyword should be matched with the video’s texts.
2. YouTube Homepage
When you visit the official website of YouTube, you would see that the homepage is filled with relevant videos. The videos displayed on the Homepage is derived from the history of the users. YouTube collects all the data of the users and as per his interest, the homepage displays the relevant videos.
3. Trending Streams
YouTube has one more section called Trending Streams. In this section, all the trending videos are listed by the platform. The trending videos are usually carrying more number of users than ordinary videos. The most popular videos can be seen in the Trending Streams section.
4. Channel Subscriptions
When you open up a video on YouTube, you would see a Subscribe button at the bottom side. As per the quality of the video, you can increase the number of your channel’s subscribers. Subscribers are your daily customers who would like to watch your videos again and again.
YouTube has one more interesting feature for the creators called Notifications. When a user subscriber for the channel and press the bell icon given there, they will receive a notification on their smartphone whenever the channel adds up a new video. Users can see the direct video link in the notification bar.
6. Recommended Videos
The Recommended Videos section is designed by YouTube as per your interest and previous history. You can see the recommended videos on the right side of the page while watching a video. Recommended videos display the most relevant videos as per your interest.
Best Ways to Improve Organic Reach on YouTube
We have gained enough information about how YouTube’s Algorithm works for the video creators and how it attracts new users to watch particular videos. We have listed down all the sections where YouTube Algorithms affect the publishers in the above part.
Now, let’s discuss the ways to improve organic reach on YouTube. The following list contains all the tips and tricks that every YouTube Publisher should try.
How to Improve Organic Reach on YouTube?
It starts with adding relevant keywords to the main title of your video. Make sure that the keywords you use have a good number of searches. You can try out various keyword research tools to find out the keywords for your video title.
Keywords can be inserted not only in the video title, but you can add it in the captions, description box, metadata, and tags sections. All these sections are readily available on the main page.
Make sure that you fill in the given box with suitable keywords so that you can receive more number of searches through organic search. Keywords help the users and search engine to know about your video and its content. It’s considered the first step to improve organic reach on YouTube.
2. Thumbnail Image/ Custom Thumbnail
Thumbnail Image is there to attract the new users to your video. YouTube has been changing how the thumbnail image should look like over the past few months. When you put an attractive thumbnail image, more users can click the video to see the content.
The thumbnail image attracts new users from Google search, suggested videos section, etc. The thumbnail image that you put in the video should be engaging and relevant to the content of the video.
3. Video Description Optimization
YouTube allows creators to add a description of the video. The description box lets the creator add relevant information about the video so that viewers can get to know more about the video. There’s no limit of words there, you can either keep it short or can add more words to the description section.
While adding a description to your new video, make sure to add a few keywords there. You can also add links to other videos of your channel if they are relevant to the current video.
The optimization of the description section is very important as it decides the search result ranking in the Google Search results. Most creators don’t pay their attention to it and they end up having less number of viewers to the video. By using proper keywords in the description section, one can easily resolve the query of how to improve organic reach on YouTube.
4. Add Transcriptions
Video Transcriptions can increase the number of audiences to your videos. It is also known as captions for YouTube videos. You need to work on adding transcripts to the video as you are going to publish the video Internationally.
If the video gets trending, you may start receiving views from other countries. Since they don’t know about the language of your video, they can have a better understanding of the video by turning on the captions or transcripts.
Compare to the auto-generated transcripts, the ones that you upload on your own attracts more viewers and can help your video rank well in the Google Search results. Spend some more time to create transcripts before you upload and publish the video.
YouTube allows like-minded YouTubers to engage with each other to provide more relevant content to their viewers. YouTube Channel lets you create your community and lets you add relevant channels in the Channels section where you can add the links of the YouTube Channels of your friends or colleagues who are serving kind of the same videos.
By collaborating, you can improve your organic reach as you will get daily new views to your videos. You can also increase the number of subscribers to your YouTube channel by doing so.
6. YouTube Playlists
Did you know you can create separate Playlists within your YouTube Channel? Well, YouTube lets you create different types of Playlists under one Channel. You can create a Playlist with a suitable name and can video to that Playlist.
When one video ends, the next video of that playlist will be up automatically. This is how Playlists works for the YouTubers. You can embed the Playlists, or can share the links directly to increase the traffic.
Make sure you study how YouTube Playlists work and how you can make the most of it. You can not add irrelevant content to the Playlists as it may not convert your audience into subscribers.
If you post videos of multiple niches or have different subjects, you can create separate playlists for each subject or niche. This will help the viewers to watch and explore the right content as per their interest. Create a Playlist with more relevant content and see your subscribers growing!
7. YouTube Cards
YouTube has introduced a feature called YouTube Cards to replace unwanted annotations. YouTube Cards are there to double your channel’s subscribers. Yes, they are very important if you start making use of them correctly. YouTube card lets you add a box of content to promote other videos of your Channel.
When a user watches your video, a little content box will appear with the direct link of that particular video. Cards option is available under the Video Manager section and can be selected by simply clicking the Edit button under the Video thumbnail.
8. Post Consistently
Content is what your subscribers want from your YouTube Channel. If you are unable to give more of the relevant content, you will end up losing your subscribers. The best way to keep gaining more audiences and increase the number of subscribers to your channel, you need to post more often or we can say consistently.
When you post more of the relevant contents i.e. videos to your Channel, your channel will become stronger. YouTube algorithms will also help your videos to rank well in the search results. You can try out various tricks to keep your videos in the suggested list. Need some inspiration for your next idea? Check out my other article about how to get inspiration.
Create a schedule of posting new videos to your channel as per your capacity. You should not compromise on the quality of the videos as you may end up messing up everything. Set a schedule and stick to it, you will see positive results soon. Want to know more about the camera or camaresettings you best can use for your videos? Check out this article to learn more!
9. End Screens
End Screens are also very important to let your viewers conclude everything that is watched in the video. You can add annotations or cards of the video, next videos, suggested videos, the videos that you want to promote, etc.
End Screen is considered as an effective tool for the YouTubers when they optimize their channel. Even professional SEOs are also suggesting their clients add End Screens with relevant information so that they can improve organic search to the videos. It is a tool to promote your videos on your own without the help of the YouTube Algorithms.
10. Engagement with Viewers
To become a successful YouTuber, you need to be a respected person first. It starts with the engagement with your viewers. YouTube has a section called Comments where your viewers can leave their feedbacks after watching the video. Comments can be negative or positive as it depends upon the minds and nature of the viewers.
You should not get disappointed if someone left a negative comment. You need to be very careful while responding to negative comments. We suggest you leave a response to every comment that you receive on your video, if possible.
When you respond to your viewers, they will get to know about your real nature. They will always be loyal to you and will subscribe to your channel. If you can’t respond to each comment, just click the Like button to notify them that you hold some value.
When YouTube notices your contribution towards the video, it will help your video to rank well in the search result automatically. Make sure you spare your extra time in responding to your viewers’ comments.
The Bottom Line:
In this guide, we have compiled the list of the best ways to improve organic reach on YouTube. The list contains all the factors that can affect the number of audiences on your videos or the YouTube channel. Hopefully this answers your question on “How to improve organic reach on YouTube?”
Your duty is to implement these best practices from your next video if you are not following them already to see the positive results. You need to be a little patient as it’s not an overnight success. Learn to practice these methods and start implementing them for each of your new videos.